The biggest ADRE rule revision in years went into effect December 13, 2025. Most agents are still operating like nothing changed.

The Governor's Regulatory Review Council approved sweeping revisions to A.A.C. Title 4 Chapter 28 — the rules that govern almost every aspect of how you practice. They've been in force for nearly six months. Arizona REALTORS published a two-part legal analysis from AAR General Counsel Aaron Greene walking through what changed.

The short list of what now applies to you:

• You have 10 calendar days (not 10 business days) to report any licensing or contact change to ADRE.
• Your disclosure duties now extend to non-clients, including when you act as a principal in a deal.
• All advertising — including AI-assisted marketing — is now explicitly regulated. Your employing broker's legal name or DBA must appear without requiring a scroll.
• Material adverse facts must be disclosed even when they aren't technical property defects.
• You have to notify your designated broker promptly if you're unable to perform your duties. ADRE has not yet clarified how this applies to short-term or temporary situations.

There's more on the broker side — progressive discipline policies, expanded file retention, multi-DBA ownership rules, and ADRE's stated intent to require team and team-member registration under the revised rules, with timing and process to be clarified in forthcoming guidance. AAR's full legal analyses are linked at the bottom.

If you've been working off the 2025 Law Book without reading the December changes, you're working from rules that are no longer in force.

The fingerprint clearance card rule is tied to the same revision cycle. On March 5, 2026, ADRE adopted Substantive Policy Statement 2026.01, requiring a valid fingerprint clearance card under A.R.S. § 41-1758.03 for all original applicants and all current license holders under A.R.S. Title 32, Chapter 20. The SPS rests on the commissioner's authority under A.R.S. § 32-2108 and § 32-2108.01 to require additional information and suspend a license if a card is suspended or missing.

Arizona REALTORS disagrees. In a November 21, 2025 legal analysis, the association argued that § 32-2108.01(E) only requires new fingerprint cards at renewal when ADRE has evidence of a criminal record not previously reviewed — not for every renewing licensee. The association points to a June 30, 2025 ADRE email announcing fingerprint cards were not required for routine renewals, with ADRE noting it would seek legislative clarity in 2026.

As of this writing, no legislative change has been enacted. No court case is pending. ADRE is enforcing the policy now.

The conservative move is simple: treat a current fingerprint card as part of your license. Log into your ADRE portal, verify your status, and calendar the expiration alongside your CE.

You've probably bought an AI tool in the last six months that you've used twice and stopped opening.

The reason isn't that the tool is broken. The reason is that a tool isn't an automation. A tool is something you remember to open. An automation is something that runs whether you remember it or not.

This is exactly what Danae Marquez — Avance's co-director, who teaches a hands-on automation class in person throughout the Valley — has been hammering: most of what's marketed as "AI for real estate" gives you a Brain without Hands or a Clock. The Brain is the AI itself — Perplexity, ChatGPT, Claude — researching, filtering, writing. The Hands are the connectors that act on the world (your email, calendar, CRM). The Clock is the scheduler that runs the whole thing without you starting it.

When all three layers are connected, AI saves time. When the Brain is the only layer in place, you're paying $29 a month to feel modern while doing more work, not less.

The fix isn't another tool. It's one workflow built once, running on its own clock.

Block 2 mentioned that all advertising — including AI-assisted marketing — is now explicitly regulated under the December 13 revisions, and your employing broker's legal name or DBA must appear clearly and prominently without requiring a scroll. SPS 2025.03 (Guidance for Real Estate Teams) specifies how team names sit relative to brokerage names.

Here's a prompt that audits your current marketing against those rules. Paste it into Claude, ChatGPT, or your AI of choice, alongside the text from your yard sign copy, social posts, business cards, and website header.

Limits and broker callback. AI can only review text — it cannot judge visual prominence, font size, or layout. Verify those yourself. AI also can't know how ADRE interprets "clear and prominent" in specific enforcement cases. If anything in the output feels uncertain — especially compensation or team-vs-brokerage identity language — stop and call your designated broker before you publish. A.R.S. § 32-2153 makes advertising violations grounds for discipline, and that liability is yours, not the AI's.

A licensee asked Ada about the new advertising rule: "What's the reference to the No-Scroll Rule?"

Ada's answer in that conversation:

Ada led with subsection (J) because it's the part of R4-28-502 that specifically names electronic media and Artificial Intelligence by name — it's where the no-scroll requirement actually lives in the rule text. The underlying "clear and prominent" requirement she's pointing to comes from subsection (E), which (J) incorporates and extends to all electronic advertising.

The practical takeaway is the one she landed: your brokerage name has to be visible above the fold, regardless of how the ad was created. The full rule text lives at A.A.C. R4-28-502.

Hear Ada teach in 90 seconds at avanceschool.com/meet-ada.

What's one part of your business that you wish you didn't have to think about every day? Hit reply — we'll tell you if it's automatable.